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中国人女性の胸のサイズに変化、C─Eカップの需要拡大
16:09 JST [北京 25日 ロイター] 中国で、栄養状態の改善に伴い女性の胸のサイズが大きくなり、下着メーカーは大きなカップのブラジャーの生産に追われている。 上海日報が25日にウェブサイトに掲載した記事によると、大手下着メーカー、トリンプの販売員は「若い女性のほとんどがAカップまたはBカップのブラジャーを着けていた昔に比べると、状況はかなり変化した」と述べた。また、香港に拠点を置く下着メーカーのエンブリーはAカップブラの生産を中止。大きなサイズのブラジャーの需要拡大に応え、CカップからEカップの生産を増やしたという。 上海日報によると、先週発表された北京服装学院の調査では、中国人女性の平均胸囲が1990年代初めに比べて約1センチ伸び、83.53センチになったことが示された。女性の栄養のバランスがよくなり、運動量も増えたことが変化の要因だという。 BBC Last Updated: Tuesday, 25 April 2006, 11:48 GMT 12:48 UK Chinese women 'need bigger bras' Bra producers have been forced to offer bigger cup sizes in China because improved nutrition means women are busting previous chest measurements. The Beijing Institute of Clothing Technology said the average chest size of Chinese women had increased by nearly 1cm in the past decade. Measurements were taken from nearly 3,000 women over six years. In response, some underwear companies have created sub-brands specialising in larger bra sizes. "It is so different from the past when most young women would wear A- or B-cup bras," Triumph brand saleswoman Zhang Jing told the Shanghai Daily. Meeting demand The Hong Kong-based lingerie firm Embry Group no longer produces A-cups for larger chest circumferences and has increased production of C-, D- and E-cup bras to meet demand. Embry opened special counters for its bigger-cup bras in February and is planning more outlets across the nation, the China Daily reported. The clothing technology institute released a report last week saying the average chest circumference of Chinese women has risen by nearly 1cm to 83.53cm (32.89 inches) since the early 1990s. This phenomenon, it said, was due to women eating more nutritiously and taking part in more sport. Similar growth in the average height of children prompted a rethink last year in Beijing on the height allowance for free bus rides. LIFESTYLE / Trends Bra producers bust out D cups as breasts grow (Shanghai Daily) Updated: 2006-04-26 14:26 A recent report suggesting Chinese women are growing larger breast made headlines around the country, but it wasn't news to bra makers, many of whom have been producing larger cup sizes for the last year. Some underwear companies have even created sub-brands specializing in larger bra sizes. Most lingerie companies say they started producing the larger bras within the last year. Hong Kong-based Embry Group, for instance, began reacting to the trend last year by halting production of small-sized bras for some of its product lines. "We don't produce A-cups for some bras with larger chest circumference now as demand is low," said Li Na, an official with Embry, which has counters in most of Shanghai's department stores. "At the same time, we increased production of C, D and E-cup products and also found sales booming," she said. Zhang Jing, a saleswoman with the Triumph brand at Landmark Plaza said she's surprised to find many women under the age of 20 need bras with C, D or even E-cups. "It's so different from the past when most young women would wear A- or B-cup bras," she said. "You will never expect those thin women to have such nice figures if they are not plastic." Taiwanese underwear brand Ordifen is another to act quickly. Feng Wei, an official with the Ordifen's design, development and research department, said the company began making more C-cup products last year based on sales feedback and an internal survey. "We make and sell products differently in various areas based on data collected in those places," said Feng. "For a time we only made A and B-cup bras for many categories of products but now C-cups have become a major focus especially in big cities like Shanghai and Beijing." While there are no numbers to prove breast are growing quicker in large cities than underdeveloped areas, many salespeople say they have noticed that trend. As sales of larger bras are busting out, Embry opened special counters for its bigger-cup bras under the sub-brand Comfort in February and is planning to set more of such outlets around the nation. The Beijing Institute of Clothing Technology released a report last week saying the average chest circumference of Chinese woman has hit 83.53 centimeters, up nearly 1cm from the early 1990s. The growth trend is credited to women eating more nutritiously and taking part in more sports.
by alfayoko2005
| 2006-04-26 19:51
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